GRUNGY GENTLEMAN AND TIMBERLAND
BRANDS INVOLVED: MAUI JIM, NIVEA FOR MEN, CIROC
OUR ROLE: CONTENT CREATION
PROJECT DATE: 02/14/2017 - 02/28/2017
PROJECT BRIEFGrungy Gentleman x Timberland debuted their exclusive footwear collaboration with a Styling Suite launch event on Friday, February 17th at The Jaxson in New Orleans.
Together, the two brands tipped off NBA All-Star weekend with their own All-Star team of partners including cocktails by Cîroc, Maui Jim sunglasses, Mitchell and Ness Hats, and Nivea Men products.
Our content was used in social media campaigns and also for Timberland in-store promotional assets.
It brought in 5K views, 15 shares and 200 likes.
Twitter RESULTSAfter handing the Grungy Gentleman short film over to the designer, he proudly shared it on his twitter account.
A friendly shoutout to NBA 2K's Ronnie Singh lead to a retweet of the video which yeileded an additional 708K impressions.