CLIENT: GRUNGY GENTLEMAN AND TIMBERLAND
BRANDS INVOLVED: MAUI JIM, NIVEA FOR MEN, CIROC
OUR ROLE: CONTENT CREATION
PROJECT DATE: 02/14/2017 - 02/28/2017

PROJECT BRIEF

Grungy Gentleman x Timberland debuted their exclusive footwear collaboration with a Styling Suite launch event on Friday, February 17th at The Jaxson in New Orleans.

Together, the two brands tipped off NBA All-Star weekend with their own All-Star team of partners including cocktails by Cîroc, Maui Jim sunglasses, Mitchell and Ness Hats, and Nivea Men products.

Outcome

Our content was used in social media campaigns and also for Timberland in-store promotional assets.

One of our lifestyle shots (far left) was used in this tabletop promotional display at Timberland.
Currently, this display is being featured at 14 Timberland stores in the country.
Timberland x Grungy Gentleman
Promo Video
We shot this promotional video before heading to New Orleans, which ended up getting featured on Timberland's Facebook page.
It brought in 5K views, 15 shares and 200 likes.
Timberland even had our video on loop in the sponsor's condo in New Orleans during NBA All Star Weekend.

Grungy Gentleman All Star Weekend New Orleans Trailer

Along with a short film, we shot this for Grungy Gentleman to highlight the designer's cross-brand collaborative campaign which concluded shortly after NBA All Star Weekend.

Twitter RESULTS

After handing the Grungy Gentleman short film over to the designer, he proudly shared it on his twitter account.
A friendly shoutout to NBA 2K's Ronnie Singh lead to a retweet of the video which yeileded an additional 708K impressions.